Brandistry

Tuesday, January 29, 2008


After some careful brainstorming and planning, I decided to name my new company Brandistry. This will be the company that replaces the old Zoom Agent. My next podcast episode will probably talk a little bit about choosing this name, however here are a few reasons why I chose Brandistry:

(in no particular order)

1) one word name
2) on top of the alphabet (for directory listings)
3) says more about what my business does (brand management)
4) matching domain (I highly recommend having your domain match your business name)