Business Brink

My wife and I went to Olive Garden for dinner the other night and it was about a 40 minute wait. This isn't that bad, considering what some have to wait to get into other restaurants, but they had a guy handing out a rasberry slush type drink to those waiting for their buzzers to go off. It didn't taste amazing or anything, but it made the wait a little nicer. This got me thinking...

No matter what your business is, your customers probably wait in some form or another. Products, services, technology, it doesn't really matter. In my business, the waiting period is much longer than 40 minutes (after all, I provide them with logos, websites, brochures, etc.) and sending them a slushy won't really do much. But perhaps communicating the status of their projects more frequently will do the trick. Maybe a phone call more often to talk about their project will help. I could run on here, but I think you get the point. It's all about the entire experience.